Vilfresh

Founder: Selvakumar Varadharajan

Portfolio Partner: 2019

Operational State: Tamil Nadu

Vilfresh (Laymen Agro) aims to bring village-fresh agro-products to urban citizens through an aggregation model that channels the lion’s share of the consumer’s price back to the rural economy.

Under the brand name VilFresh, they turn rural youth into entrepreneurs (VillagePreneurs) to ensure seamless procurement directly from farmers in the nearing regions of Coimbatore, Tamil Nadu. The farmers receive better margins from the products when sell to Laymen Agro, resulting in a substantial jump in their disposable income.

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About the Founder:

Selvakumar Varadharajan is the founder of Vilfresh, and a co-founder of BSBS Business Academy, Bangalore Decade of Experience with ICFAI, Accenture & HDFC. Have transformed the lives of 2000+ graduates and post graduates as a Social Activist. He has done a Master Of Finance & Control from Bharathiar University & M.Phil in Management from Periyar University.